An iconic landmark serving emerging communities

Proposed by Studio of Life, Stephen S. Cascio

A Vertical Lifestyle Destination Elevating Community ROI

Standing at approximately 16 stories tall, the DreamUp Tower aims to captivate people of all ages by offering a unique, immersive experience through on-site education, healthy dining options, event spaces, design exhibits, and local shops. The crowning jewel of the tower is the SkyDeck, located on the topmost level, offering breathtaking 360-degree panoramic views of the surrounding community.

The tower’s three enclosed floors are dedicated to different aspects of community engagement: entrepreneurship, lifestyle, and culture. These spaces invite visitors to come together, learn, dine, and enjoy the stunning views from above. Each floor is designed to foster connections, inspire creativity, and celebrate local talent and businesses.

The rendered structure above was inspired by the Kuching Civic Centre in Malaysia and is shown for design inspiration only.

A Scalable Vision

One and not done.

The DreamUp Tower concept is designed for expansion beyond a single location. With a successful blueprint established, this innovative community hub has the potential to enhance emerging communities across America and around the world.

Playful, Awestruck, Imaginative Architecture

DreamUp Towers infuse originality and excitement into each unique community through distinctive architectural designs created by renowned architects. These visionaries incorporate innovative materials, cutting-edge technology, and immersive experiences that reflect and enhance the local culture.

The DreamUp team collaborates closely with community leaders and local experts, integrating regional aesthetics, artistic traditions, and specific community needs into each tower’s design and functionality.

ARCHITECTURAL DESIGN & AMENITIES

Open to the Public, Designed to Heighten Imagination and Opportunity

  1. 360 Outdoor SkyDeck with Custard/Coffee Bar
  2. Restaurant Bar/Live Music/Hall
  3. Life/Style Center
  4. Business Academy
  5. Multi-Elevator System & Stairs
  6. Ground Level Development (Optional)

Ground-level developments are prioritized during the construction of the DreamUp Tower. However, for investment and economic reasons, ground-level developments may be implemented in a later Phase 2 stage.

The ground-level build-outs of the DreamUp Tower may include a MARCUS boutique, local shops, indoor-outdoor patio café, Innovation Exhibit, farmers market, event space on the lawn, a community Visitors Center, management offices, and underground parking.

Our Human Fascination with Towers

• Reaching the summit of a tower can be mesmerizing.

• The distinctive architecture of a tower symbolizes individuality, creativity, and imagination.

• Viewing the surrounding community from 360 degrees from high above can subconsciously inspire one to see beyond common perception.

• The unique and unexpected architecture of a towering structure can evoke curiosity and wonder, becoming a proud landmark and destination attraction for the community.

• Being in a tower can elicit feelings of thrill, inspiration, and exhilaration.

• Being perched high in a tower can have a physiological effect of being in a dream-like state of mind.

• Being elevated above the ground can give a person a sense of achievement and significance. The journey to the top, and the trust in the supporting structure beneath, may symbolize courage and confidence to move forward and upward in the world.

The Art of Naming the Tower, DreamUp

The name DreamUp Tower was inspired by the act of visualizing ideas and imaginary events in one’s mind. The combination of the word “Dream” with “UP” conveys a positive connotation and alludes to the height of the physical structure, while also evoking a creative, entrepreneurial spirit in the name DreamUp.

Note: The naming of the tower is open for discussion.

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Contact

Stephen S. Cascio
262.653.8000
Kenosha, WI

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